Custom Software
Useful Software Without The Big-Agency Overhead.
Internal tools, customer portals and focused apps for Irish SMEs that need something more useful than another spreadsheet.
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★★★★★30 five-star Google reviews
Trusted by ambitious Irish businesses
Built around the job
Software should remove friction, not add more.
The right product makes a valuable workflow simpler, faster and easier to control—without becoming another oversized IT project.
01
Built for real users
The workflow starts with the people doing the work, the decisions they make and the outcome they need.
02
Built to ship
A focused first release delivers useful value early instead of hiding the product inside an endless roadmap.
03
Built to grow
Clear architecture, ownership and documentation let the product improve as the business learns.
A clear process
How we build useful software.
Four deliberate stages take an operational problem or product idea from an unclear brief to a working, adopted release.
01Map
Workflow & scope
We map users, decisions, hand-offs, data and the outcome before selecting technology.
02Prototype
Product design
We shape the core journeys and test the logic before committing heavily to development.
03Build
Focused development
We build the smallest complete version that can solve the job end to end.
04Release
Launch & improve
We test with real users, deploy carefully and prioritise improvements from evidence.
Selected work
View all work Recent software & product work
Have a workflow in mind?
Turn a recurring problem into useful software.
Bring us the workflow, bottleneck or product idea. We will give you a straight view on scope, risk and the smallest useful first release.
Book A Call Free 30-minute call · No obligation
Focused by design
What we build
We specialise in contained products with a clear operational or customer outcome—not sprawling enterprise transformation programmes.
Internal tools
Replace repetitive spreadsheets, hand-offs and disconnected admin with one useful workflow.
Customer portals
Secure self-service experiences for customers to book, track, upload, approve or collaborate.
Web applications
Focused browser-based products that work across devices and fit the real operating model.
Mobile apps
Purposeful mobile experiences where access, notifications or field use genuinely justify them.
Calculators & configurators
Interactive tools that turn complex choices, quotes or assessments into clear next steps.
Fractional development
Experienced product and engineering capacity without hiring a permanent team first.
The complete foundation
What every product build includes
A useful product needs more than screens and code. The operating model, risks and ownership matter just as much.
Workflow before technology
Users, decisions, hand-offs and the commercial outcome mapped before architecture.
Focused first release
A controlled MVP boundary that solves one meaningful job completely.
Product and UX design
Clear journeys, states, permissions and edge cases shaped before heavy build.
Secure development
Appropriate authentication, permissions, data handling and dependency choices.
Integrations
Practical connections to the systems the workflow already depends on.
Testing and QA
Core journeys checked across devices, roles and realistic failure cases.
Documentation and handover
Known architecture, operating costs and ownership after release.
Measured iteration
A prioritised next phase based on adoption and real user evidence.
A different kind of product partner
Tired of software projects that never seem to ship?
Useful software starts with a contained problem and reaches real users quickly. The product should not disappear into an oversized scope and an endless roadmap.
The usual software project
A giant specification before users are understood
Technology chosen before the workflow
Long stretches with nothing useful to review
Every discovery becomes a change request
Permanent dependency on the original developer
Working with Hatch
One valuable workflow defined first
Prototype and test before heavy development
Visible progress and regular working releases
Clear scope, trade-offs and ownership
An owned, documented product built in phases
Client stories
Clients tell it best.
What focused software looks like when it solves the right job: less admin, clearer ownership and a product people actually use.
★★★★★
Ben did an outstanding job assisting us at ME Group Ireland in developing our websites. He optimised them with SEO, provided insightful reports, and advanced our digitisation of customer care, streamlining processes to help provide better service more efficiently to our customers. We highly recommend Ben to anyone looking to elevate their websites.
★★★★★
really pleased with the end product, our website is now much more accessible and easy to navigate. Ben made the transition to our current website as seamless as possible, and got us set upon the analytics side as well
★★★★★
Highly recommend! Could not rate Ben high enough, he is a true pleasure to work with and helped us deliver a key departmental project I had been working towards for the past year! Ben worked with both the UK and Ireland subsidiaries, tailoring details to each country's requirements to deliver high quality websites and seamless back office systems all within a few weeks. Ben helped advance and modernise our websites and ensure our GA4 analytics were set up across all sites. His reports were detailed and helped us to identify key insights we used to enhance our performance within the market. Ben was always on hand, easy to reach and communicate with, which made the collaboration much easier. I look forward to working with Ben again on future projects we're planning and would recommend to anybody without hesitation.
Get in touch
Tell us what should be working better.
Book a free 30-minute call. We will help you clarify the workflow, likely first release and whether custom software is the right investment.
Fit & scope
What size of software project is a fit?＋
Focused internal tools, customer portals, web or mobile apps and fractional product development—not large enterprise transformation programmes.
Do we need a complete specification?＋
No. We can begin with the workflow and outcome, then use a blueprint or discovery phase to define the build.
Can you improve an existing product?＋
Yes, where the architecture and ownership allow useful progress without an unnecessary rebuild.
The build
Do you build mobile apps?＋
Yes, when the scope and operating model justify mobile delivery.
Can you connect our existing systems?＋
Yes. Integrations are reviewed early because data quality, permissions and API limits materially affect scope.
Who owns the finished product?＋
You do once agreed invoices are paid, including the application code and project documentation.
How do you handle security?＋
Security is scoped proportionately around users, data, integrations and the risk of the workflow.
Pricing & after launch
How is custom software priced?＋
A focused blueprint defines the workflow and risks before a fixed build or phased proposal is agreed.
Can you join an existing product team?＋
Yes. Fractional development adds experienced product and engineering capacity against agreed priorities.
What happens after launch?＋
We can provide monitoring, support and measured product iterations, or complete a documented handover.